Armed with a diverse background, the spark behind fast rising children’s couture label – Princess Ford discovered her true calling after the birth of her youngest child and only girl. Growing up, our Chief Creative thoroughly enjoyed playing dress up especially in princess style gowns, usually loved by most little girls, but as a tomboy she always added an edgy feel to her outfit choices, even at that young age she was very much aware of her personal style.

Already a mom of four boys, after finally giving birth to her daughter she was super excited to have a “mini-me”, her little BFF and like most moms are with their little girls, our Chief Creative was very much eager to start dressing up her little munchkin up in a style reflective of hers. Pushed by this burning desire to find unique luxury occasion wear that reflected her princess’s personal style as well as made her standout and exude confidence, she started designing her baby girl’s occasion wear clothes herself! Fitting the contemporary designs with Swarovski crystals, embroidery, pearls and other distinct embellishments – this became her own fashion statement.

With every appearance her precious one made in her eye-popping creations, she was flooded with tonnes of enquiries from friends, family and social media followers, who wanted the same for their little ones.

This is what inspired her need to launch the Princess Ford Haute Couture for girls in November 2018.

Being a wife, mom of five and CEO, she knows first-hand the daily challenges that come with efficiently running a super busy household, while also making sure her kids look their best ALWAYS! With this understanding of how busy life as a mom can be, she has in a short time positioned Princess Ford to be the go to premium couture brand for little girls, that also serves to create a stress free, safe, online shopping space for moms like herself who want to see their little princesses turn heads in a uniquely crafted, well-designed couture piece.

Our chief creative is also known for having a meticulous eye for detail, an obsession for creating beautifully made gowns for little girls as well as providing the best service for her clients from start to finish.